Audio Sweetening

Får et fantastisk TV-show til også at lyde som et fantastisk TV-show.

What is Audio Sweetening?

An important element of modern TV shows is the sound of an engaged audience. However, achieving quality audience audio can be difficult. The solution is Audio Sweetening. We create a lively audience atmosphere with perfect timing (in 5.1 surround sound) while improving the sound of the entire TV show. Audio Sweetening offers a rich, excited sound of an audience from start to finish, no matter how many people are actually in the studio or arena! Audio Sweetening also eliminates issues with noise from lights, ventilation and a loud PA system, providing an exuberant and captivating experience for TV viewers.

Audio Sweetening is more than just a good idea.

Audio Sweetening is more than just an extensive sound library. It also includes a trained operator, which we also provide. Together, it's a recipe for an atmosphere and excitement that even the production team and artists find hard to believe isn't the original audience. And when it comes to added production value, Audio Sweetening breaks all boundaries: Audio Sweetening gives you 15,000 audience members for the price of one. That's what we call a "Sweet" deal!

Why does Audio Sweetening also improve the sound of the rest of the TV show?

As soon as the old-fashioned audience microphones are turned up, often only a very loud PA system can be heard in them. This is unfortunate not only for the sound quality of the audience, but also the rest of the show. The sound becomes muddy and distant. But with Audio Sweetening , we rely much less on the original audience microphones and can create the desired amount of applause - without compromising the sound of the rest of the show, which remains clear and present.

Testimonials

Per Blankens

Executive Producer: “Idol”, Sweden

“Audio Sweetening pumped up the talents, the host, the judges and the TV-audiences every Friday, creating the feeling of a packed arena in a studio without no audience at all. Viewers at home did not realize that the studio was empty and perhaps not the talents either! Post Covid-19 – and when the studio audiences are allowed are back — I will unquestionably use Audio Sweetening again. I can’t do a show without it ever again here in Sweden.”

Audio Sweetening by Peter Juul Kristensen. Testimonial by Per Blankens

Claus Holm Pedersen

Head of Sound Eurovision 2014

“Using Audio Sweetening, especially on awards shows, makes all the difference. All of the sudden the audience reactions are consistent and timed just right. I often forget it, because it feels so right.”